Studio Adriaan Mellegers

Design by Choice

Design by Choice

Exhibition, publicity & publication design for Design by Choice. The exhibition and publication investigate the origins of contemporary consumer society. At its centre is a representative sample of European cast iron trade catalogues.

The rise of new production methods, custom manufacturing and rapid prototyping have drastically altered the bonds between production and consumption. Building on Reyner Banham’s seminal publication Design by Choice, which was​ dedicated to modern cultures of consumption, this exhibition presents an investigation into the origins of contemporary consumer society. It revisits the production and consumption of cast-iron products, prior to the advent of standardized mass fabrication.

  • Client: Bureau Europa (NL)
  • Curators / Editors: Axel Sowa (RWTH Aachen University, DE) & Jules Schoonman (NL)
  • 3D design: Jules Schoonman (DE)
  • Date: 10.10.2015 – 17.01.2016
  • Design: assistant Tomas Laar (NL)

Studio Adriaan Mellegers is a small independent graphic design studio in Amsterdam (NL). From 2003–2005 Adriaan Mellegers was a participant in the design department of the Jan van Eyck Academie (NL). Since leaving the Jan van Eyck Adriaan has been working for clients and on projects in the fields of fine art, architecture, design and fashion. Since 2012 Adriaan Mellegers also teaches typography at the Royal Academy of Art in the Hague, NL (KABK).

Telephone: +31 624 628 063

Concept & design: Studio Adriaan Mellegers
Website coding: Jim Haakman (NL) & Jean Jaques Warmerdam (NL)
All photography (unless stated otherwise): Sarah Bergmann (DE)
Image production: Sarah Bergmann (DE) & Fedor Velyaminov (RU)
Typeface: Theinhardt Regular by Optimo (CH)

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© Studio Adriaan Mellegers, 2016